7 Reasons Why You Should Niche Down Your Business

Niching down is the single most important thing you can do what you can do to increase the success of your business.

Still, a lot of people including myself are struggling with this concept.

When starting out with my agency, I thought that I needed to upsell my clients with more services. So, if a client wanted SEO, I tried to sell Google Ads and a brand new website as well.

I was regularly successful with upselling, but I didn’t know at the time that these successes were Phyrus victories.

This was because I ended up doing all kinds of stuff for my customers, without feeling competent in the things I was doing. I was a jack of all trades, but a master of none

Instead, I should have niched down drastically from the beginning.

However, trying to be a generalist rather than a specialist is all too common in most business areas.

When strolling through my home city of Vienna at night, you will frequently see food stands that are selling everything: Pizza, Noodles, Kebap, Sausages, and so on.

Those food stands are normally located at busy corners, in front of metro stations or in other places with a lot of foot traffic.