In the early 2010s, K-pop was a geeky pop niche known only to a few nerds outside of Korea. Then came Psy’s “Gangnam Style” which became the first video ever to reach more than one billion viewers on YouTube Today, “Gangnam Style” is one of the best examples of virality. Unfortunately, in today’s world, we cannot talk about this concept without mentioning Covid-19. This is also because the spreading of a virus and the spreading of content both work in similar ways.