How to build momentum in business?

How to build momentum in business?

• Tesla’s stock is carrying a lot of momentum
• Bitcoin on bearish momentum
• Economy is gaining momentum

These are just three headlines from today using the term momentum. But what do we actually mean when we are saying momentum? And (more importantly) why should we try to get it?

Momentum is a term from the world of physics: every moving object has momentum.

Image the world’s fastest man Usain Bolt is running towards you:

If you stand face to face in front of Bolt, you could hold him with little force and prevent him from starting fairly easy.

But now imagine him accelerating to his highest speed of 40 kilometers per hour. If you are still standing on his lane, he would simply overrun you.

That is the power of momentum: the faster a body and the more mass a body has, the higher its momentum. The higher the momentum, the more force you need to stop it.

This principle applies actually not just in physics but can be transferred to most areas of business and competition: to lawyers, actors, athletes, sport teams, cryptocurrencies, politicians and many more.