How To Create & Sell Notion Templates

and earn $100 K in a year

Philipp Stelzel - Digital Creator
7 min readJul 21, 2022


Are you interested in starting a side hustle by selling Notion templates?

My name is Philipp, in the last year alone, I’ve sold 20+ Notion templates a total of 2,267 times.

In this article, I will break down, how to

  • come up with template ideas,
  • create Notion templates
  • where to sell them
  • market them

But before we discuss how to make and sell Notion templates from scratch, let me first answer the most important question:

Do people actually buy Notion templates?

Notion is like LEGO

When I told a friend about my side hustle he was surprised that there exists even a market for this kind of product.

But if you are using Notion, it should be clear, why selling Notion templates is a huge business.

In 2022 Notion announced, that they reached more than 30 million users. And they are still growing daily.

Every new user is a potential customer for your Notion template. This is because Notion works kind of like LEGO.

It enables you to build workflows tailored exactly to your individual needs.

But when building with LEGO, you wouldn’t just buy a bunch of random plastic bricks. Instead, most people prefer buying specific LEGO sets. Just later when they are more experienced with the LEGO system would they add their personal modifications.

The same is true with Notion:

New Notioneers start with using prebuild templates and only later add their own flavor to their dashboards.

Do you need more proof that there is money in the Notion template niche?

Look at Thomas Frank who is making more than $100.000 per month just by selling Notion templates.



Philipp Stelzel - Digital Creator

Certified Notion Ambassador | Midjourney AI Nerd | Stoic Enthusiast. Check out my new Midjourney course on Skillshare: