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My First Successful Product Hunt Launch: 3 Step Guide

Philipp Stelzel - Digital Creator
4 min readJan 30, 2023

In this post, I will show you how I accomplished my first successful launch on Product Hunt.

So far, I was getting most of my online sales through SEO.

By creating content pieces and hoping they will generate leads and sales over the long run. While this is a great long-term strategy, it is not the best strategy for testing out ideas.

For example, when creating a new product, it would need weeks or months until it reaches a high position in Google’s Search Results.

With launches, on the other hand, you can quickly build momentum and get feedback from day one.

Launching on Product Hunt

Most marketers would agree that Product Hunt is the best platform for launching new digital products. It is a website where new products are presented every day.

People can upvote products they like and (put simply) the more upvotes you get within 24 hours, the more people will see your product. This makes it a good place for testing new ideas or products and generating the first couple of sales.

But in the past, all my product launches on Product Hunt failed. Most of the time I couldn’t even collect more than 10 upvotes, while the successful products of other creators…

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Philipp Stelzel - Digital Creator
Philipp Stelzel - Digital Creator

Written by Philipp Stelzel - Digital Creator

Certified Notion Ambassador | Midjourney AI Nerd | Stoic Enthusiast. Check out my new Midjourney course on Skillshare: https://skl.sh/3MLLGda

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