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What Does Gartner’s Hype Cycle Tell Us About the Future of NFTs?

Philipp Stelzel - Digital Creator
3 min readNov 30, 2022

In this post, you will learn how Gartner’s Hype Cycle for emerging technologies works.

In 2021, Logan Paul paid $623,000 for this NFT

Today, his purchase is worth around $10.

Paul will be able to get over this loss. But does this price crash means that NFTs are dead?

It is not so easy. In fact, we may be just witnessing a real-time hype cycle.

Hype-cycle refers to a model developed by Gardner Inc. to represent the maturity, adoption, and social application of technologies.

Peak of Inflated Expectations

When a new technology is developed, sensational media stories and inflated expectations will trigger immense publicity until a “Peak of Inflated Expectations” is reached

In the past, we have witnessed that with the internet boom in the 90ies. Expectations were high, but at the end of the decade, the dot com bubble crashed.

I remember at that time that most people thought that the internet is over.

At least the commercial internet.

Trough of Disillusionment

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Philipp Stelzel - Digital Creator
Philipp Stelzel - Digital Creator

Written by Philipp Stelzel - Digital Creator

Certified Notion Ambassador | Midjourney AI Nerd | Stoic Enthusiast. Check out my new Midjourney course on Skillshare: https://skl.sh/3MLLGda

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