Year in Review 2022

Feeling like a failure in the Creator Economy


Dear readers,

I wish you a happy and prosperous new year 2023. Let’s make this year the most successful year of our lives.

I started my journey as a blogger and creator at the end of 2020. At that time, I had no idea what to do. I earned money by freelancing but didn’t feel fulfilled at all. So, I started blogging, mainly writing about random topics like Habit Building, Duolingo, or SEO.

That’s when I first came across Notion and throughout 2021 I started writing my first blog posts about this fascinating app.

When I joined Twitter again, after an 8-year-long hiatus — I quickly encountered the Notion template market and began producing my own templates. To my surprise, I was able to sell some of them and by the end of 2021, I was hooked.

In a way, 2020/ 2021 were about finding my niche. In 2022 I was testing what works and got more clarity about my goals.

It paid off. Traffic exploded. Also my income (more about this later).

Here are some of my blogging stats from the last year:

Readers on my website



Philipp Stelzel - Digital Creator

Certified Notion Ambassador | Midjourney AI Nerd | Stoic Enthusiast. Check out my new Midjourney course on Skillshare: